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How e-pharmacies would able to give 18-20% discount to customers?

Query: First of all, a big thanks for your work. Pharmaceutical industry looks like complex web for a common people but due to your blog it is easy for us to understand this whole industry. Now coming to my question, I want to know if total margin for retailers in this industry is 18-20% then how netmeds, pharmeasy and other online players are giving 25% discount? And what steps we have to take if we want to open pharmacy shop and want to give 15-20% discount. Can a retailer buy medicines directly from company or c&f and cutting margin of distributor/Wholesaler? Response: Online players give discounts upto 18-20% or something like that. Not at all products they give exact margins. In the pharmaceutical industry , Only few brands give less margin, most brands give good margin plus schemes etc, even to offline retailers. If we talk about generic and other products there are huge discounts like product cost is 30 rs and mrp is 100 rs. So, an 25% discount in the pharma market is not
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Pharmaceutical Marketer! Marketing Agreement, Brand/Trade Name and Responsibility of marketer of the drugs

There are generally three types of pharmaceutical companies based upon operation strategy.
In this article, we will discuss about definition, marketing agreement and responsibilities of pharmaceutical marketing company (Marketer) in pharmaceutical sector.
 
Marketer:

“Marketer” means a person who as an agent or in any other capacity adopts any drug manufactured by another manufacturer under an agreement for marketing of such drug by labeling or affixing his name on the label of the drug with a view for its sale and distribution.

Agreement for marketing:

No marketer shall adopt any drug manufactured by another manufacturer for marketing of such drug by labeling or affixing his name on the label of the drug with a view for its sale and distribution without an agreement as referred to in clause (ea) of rule 2 of drug and Cosmetic Act rules

Responsibility of marketer of the drugs:

Any marketer who sells or distributes any drug shall be responsible for quality of that drug as well as other regulatory compliance along with the manufacturer under drug and Cosmetic Act rules.”

Marketed by Address:

The name of the marketer of the drug and its address, in case the drug is marketed by a marketer: Provided that if the drug is contained in an ampoule or a similar small container, it shall be enough if only the name of the marketer is shown.

Rule for Market Drug under marketer Brand Name or Trade Name:

In case the applicant intends to market the drug under a brand name or trade name, the applicant shall furnish an undertaking in Form 51 to the licensing authority to the effect that to the best of his knowledge based on search in trade marks registry, central data base for brand name or trade name of drugs maintained by Central Drugs Standard Control Organization, literature and reference books on details of drug formulations in India, and internet, such or similar brand name or trade name is not already in existence with respect to any drug in the country and the proposed brand name or trade name shall not lead to any confusion or deception in the market.”.

Form 51:

Form of undertaking to the licensing authority for marketing a drug under a brand name or trade name
(1) I .............................. of............................. intend to market the drug specified below under a brand name or trade name - …………………………… 
(i) Name of the drug : 
(ii) Dosage form : 
(iii) Composition : 
(2) I hereby give this undertaking that to the best of my knowledge based on search in trade marks registry, central data base for brand name or trade name of drugs maintained by Central Drugs Standard Control Organization, literature and reference books on details of drug formulations in India, and internet, such or similar brand name or trade name is not already in existence with respect to any drug in the country and the proposed brand name or trade name shall not lead to any confusion or deception in the market. 
Place……………….. 
Date ………..............  

Licenses and Requirements for Marketer of Drugs:

How to Become Marketer of Drugs?

How to Sell/Market Drugs?


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