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Showing posts from July, 2022

How to grow your Pharma Business?

  Growing a pharma business requires a strategic approach considering the specific context of your company and the pharmaceutical industry as a whole. Here are some general pointers to get you started: Market and Customer: Identify your target customer: Deeply understand the specific needs and challenges of your target audience, whether it's doctors, patients, hospitals, or other healthcare providers. This helps tailor your products, services, and marketing efforts. Focus on unmet needs: Look for gaps in the market where existing solutions are inadequate or unavailable. Addressing unmet needs can give you a competitive edge and drive innovation. Track market trends: Stay updated on regulatory changes, technological advancements, and emerging diseases to adapt your approach and anticipate future opportunities. Products and Services: Invest in R&D: Develop innovative products or differentiate existing ones through unique formulations, delivery methods, or combinations. Remember

how big is the pharmaceutical market?

As per  Pharmaceutical market is about 1.42 trillion U.S. dollars The global pharmaceutical market has experienced significant growth in recent years. As of end-2021, the total global pharmaceutical market was valued at about 1.42 trillion U.S. dollars. With an average spend of 1,229 U.S. dollars per person, the United States had the highest pharmaceutical spending per capita worldwide in 2019. Globally, the United States has emerged as the leading market for pharmaceuticals, followed by the group of emerging markets. Emerging markets can include middle and low-income countries such as Brazil, India, Russia, Colombia and Egypt, to name a few.

How do I start a pharmaceutical marketing plan?

If you're thinking about starting a pharmaceutical marketing plan, there are a few things you need to keep in mind.  Target Market and understanding their needs First, you need to research your target market and understand their need to whom you want to market your products. Your target customers are doctors or distributors or retailers or directly patients, so accordingly you need to make a marketing plan . The market plan that is effective for doctors is not necessary effective in case of patients or vice versa. You need to first understand the basic needs, problems, difficulties faced by your key customers and make a market plan to involves solution for these. Reach to target audience and create a budget Next, you need to develop a strategy that will reach your target audience and create a budget. You market plan should define the steps, procedure, strategy to reach target audience.  A key element of a marketing plan is budgeting, which determines how much you have to spend

How can I promote my pharmaceutical products online?

   Pharmaceutical products are mostly prescription products . Means these can be purchased only against prescription of medical practitioner . So, your online promotion should be concentrated toward medical practitioners. You can promote your pharmaceutical products online through different ways like; Search engine optimization:  Activities to take your pharmaceutical products at search engines first page or rank so whenever any person search for that molecule, you product will show to them. Search engine marketing:  Running paid advertisement at search engines so if any person search for that molecule, your products advertisement will show to them Keep a blog:  Create a blog related to health-related questions and provide knowledge related to any particular molecule, disease or treatment etc. This will help to promote your products through this blog. Create videos:  Online videos will make up more than 82% of all consumer internet traffic. Persons love to watch videos. You can crea

Who controls the pharmaceutical industry?

In India, the pharmaceutical industry is one of the most regulated industry. Pharmaceutical Industry is regulated through Drug and Cosmetic Act & Rules . The Drugs and Cosmetics Act & rules regulates the import, manufacture, distribution and sale of drugs in India along with other regulations 7 act like Drugs (Price Control) Order, The pharmacy act, 1948, The Drugs and Magic Remedies (Objectionable Advertisement) Act, 1954, The Narcotic Drugs and Psychotropic Substances Act, 1985 etc. These regulations is implemented through licensing system. For conducting any type of business in pharmaceutical i.e. import, manufacture, distribution, retail, dispense, sale etc, there is requirement of particular license and registration.  Drug license helps the government monitor and regulate the import, export, manufacture, distribution and sale of medicines in India, making your business credible and trustworthy.  Check out: One of Best Ayurvedic Manufacturing Company in India

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