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Showing posts from September, 2021

How e-pharmacies would able to give 18-20% discount to customers?

Query: First of all, a big thanks for your work. Pharmaceutical industry looks like complex web for a common people but due to your blog it is easy for us to understand this whole industry. Now coming to my question, I want to know if total margin for retailers in this industry is 18-20% then how netmeds, pharmeasy and other online players are giving 25% discount? And what steps we have to take if we want to open pharmacy shop and want to give 15-20% discount. Can a retailer buy medicines directly from company or c&f and cutting margin of distributor/Wholesaler? Response: Online players give discounts upto 18-20% or something like that. Not at all products they give exact margins. In the pharmaceutical industry , Only few brands give less margin, most brands give good margin plus schemes etc, even to offline retailers. If we talk about generic and other products there are huge discounts like product cost is 30 rs and mrp is 100 rs. So, an 25% discount in the pharma market is not

Sales Vs Marketing | Difference between sales and marketing

Sales Vs Marketing | Difference between sales and marketing I remember when I was starting my career in pharmaceutical sale then I didn’t know about the difference between marketing and sales. We all friends had made up mind to start our career as a medical representative . We didn’t know anything about Industry even we were pharmacy graduate . So, I got a job as a medical representative in a MNC company. I got interview and selected. In the first zonal meeting in Delhi, whole sales team were gathered. I went and there my General Sales Manager asked me why you chose this profession. I said that I want to make career in marketing and want to work as a product manager someday. He knew the difference between sales and marketing but I didn’t. He said some thing, I didn't remember exactly at moment. But it took me to learn a lot of years to understand what is marketing and what is sales? They both are interconnected but still hold own values. Sales Vs Marketing:   Sales is like to mee

Q&A : Pharma Company - Which Molecule should we start

Question: I want to start my own pharma company and I am not sure that with which medicine should I began my journey with. I will be very grateful if you can help me to find a medicine with future potential and less market competition. I hope you will help me with this. Answer: I recommend you to start with a product that you can easily procure at small quantity whether it has high competition or less Question: Can you tell me some important steps while selecting one Answer: One criteria is to have experience in that product Second , you can get it in small quantity as you have investment less and prevent money for other products Question: Sir I have one more question With which type of people should I start my company with Answer: A business require different-different types of knowledge and experience. You should involve with persons having different experience from you. Like if you have marketing experience then you need account knowledge person Means you need person who fulfil

Is it legal for Doctor's to prescribe own company's Brand?

Query: Hi. I am a practicing doctor. My partner and I are starting a pharmaceutical/nutraceutical company (via third party manufacturing ). I have 2 queries - 1. Since I am a practicing doctor, and since I regularly prescribe some of the drugs that we have planned to manufacture, is it legally fine for me to continue prescribing the same drugs (as before) but under my company's name from now onwards? 2. The first 3 products that are being manufactured are food supplements (like 0mega 3, Carnitine etc.), so we have only taken FSSAI & marketing registration as of now (along with company registration, GST etc.). Only for the subsequent products (medicines), we have thought of taking distributor licenses. I hope that is fine? Or should we take the distributorship license now itself? Response: 1. Yes Sir, It is legally fine. A doctor's main concentration is to treat his own patient. Whether you are prescribing your own brands or other company's brands. You can continue

Can billing address be change from marketing address in pharma marketing company?

Query: I recently went through an article about " How to start a pharmaceutical Marketing Company " by Mr. Ajay Kamboj. It's a very informative article. I have a few queries regarding the same. I am planning to start my own pharma marketing company (Proprietorship). For that I am searching for a place to establish a marketing office. I am doing ethical marketing. (Allopathy) I am already having DL, GST , FSSAI and currently doing billing. My query is that a) Can the billing wholesale place where I have taken all the licenses be different from the Marketing office ? In this case my billing address is in ----- & I am planning to open a marketing office in Chandigarh. b) Is there any minimum area for setting up a marketing office ? c) Can the marketing office be set up in Co-working spaces ? e.g a place of say 3000 sq feet (total), in that place there are small cabins for establishing offices, we take one cabin on rent, use the place and write that address on Medicine b
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