Growing a pharma business requires a strategic approach considering the specific context of your company and the pharmaceutical industry as a whole. Here are some general pointers to get you started: Market and Customer: Identify your target customer: Deeply understand the specific needs and challenges of your target audience, whether it's doctors, patients, hospitals, or other healthcare providers. This helps tailor your products, services, and marketing efforts. Focus on unmet needs: Look for gaps in the market where existing solutions are inadequate or unavailable. Addressing unmet needs can give you a competitive edge and drive innovation. Track market trends: Stay updated on regulatory changes, technological advancements, and emerging diseases to adapt your approach and anticipate future opportunities. Products and Services: Invest in R&D: Develop innovative products or differentiate existing ones through unique formulations, delivery methods, or combinations. Remember
Sales Vs Marketing | Difference between sales and marketing I remember when I was starting my career in pharmaceutical sale then I didn’t know about the difference between marketing and sales. We all friends had made up mind to start our career as a medical representative . We didn’t know anything about Industry even we were pharmacy graduate . So, I got a job as a medical representative in a MNC company. I got interview and selected. In the first zonal meeting in Delhi, whole sales team were gathered. I went and there my General Sales Manager asked me why you chose this profession. I said that I want to make career in marketing and want to work as a product manager someday. He knew the difference between sales and marketing but I didn’t. He said some thing, I didn't remember exactly at moment. But it took me to learn a lot of years to understand what is marketing and what is sales? They both are interconnected but still hold own values. Sales Vs Marketing: Sales is like to mee