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How e-pharmacies would able to give 18-20% discount to customers?

Query: First of all, a big thanks for your work. Pharmaceutical industry looks like complex web for a common people but due to your blog it is easy for us to understand this whole industry. Now coming to my question, I want to know if total margin for retailers in this industry is 18-20% then how netmeds, pharmeasy and other online players are giving 25% discount? And what steps we have to take if we want to open pharmacy shop and want to give 15-20% discount. Can a retailer buy medicines directly from company or c&f and cutting margin of distributor/Wholesaler? Response: Online players give discounts upto 18-20% or something like that. Not at all products they give exact margins. In the pharmaceutical industry , Only few brands give less margin, most brands give good margin plus schemes etc, even to offline retailers. If we talk about generic and other products there are huge discounts like product cost is 30 rs and mrp is 100 rs. So, an 25% discount in the pharma market is not
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Branded medicines

Branded medicines are the medicines which has given a name for advertising purpose by a company. When a pharmaceutical company develops/researches a medicine molecule which is safe and effective for human use, pharmaceutical company is granted by exclusive rights so no other manufacturer can produce it for certain period of time which is known as patent.

Innovator Pharma Company gives a brand name for advertising purpose to this researched molecule which is different from its International Nonproprietary Name (INN) or generic name.

Branded medicine is referred to the medicines which are sold by its innovator by giving it a brand name. Example of certain branded medicines: Augmentin (co-amoxiclav) , Glucophage (Metformin), lopressor (metoprolol), Prilosec (Omeprazole) etc. In case of Augmentin (Co-amoxiclav), Augmentin is a brand name whereas Co-amoxiclav is its INN or generic name. Likewise for other examples quoted above.

After expiry of patent, other companies can also apply for approvals for manufacturing of this molecule. When other pharmaceutical companies start manufacturing of this molecule with a brand name or generic name then these companies’ products come under generic medicines.

Definition of Branded medicines varies country to country. For example, in USA, only one brand could be available for a particular molecule. Other companies can launch that molecule with generic names only after expiration of patent.

But in India, along with patent brand, other pharmaceutical companies are allowed to sell that molecule by giving it a brand name after expiration of patent or through compulsory licensing. Hence number of brands is available in Indian market for a particular molecule. These brands are given a term i.e. Branded Generics. Branded Generics are also sold with a brand name and almost same price as of its original brand. These are not generics but branded versions of generics.

Read: Difference between branded medicine and generic medicines

There are also one another term use for classifying medicine is Pseudo generic medicines. It is not the original patent product but same replica of the original by the Innovator Company with same ingredients but with other brand name or generic name to discourage competitor pharmaceutical companies from entering into market of that molecule.

Hope above information is helpful to you...
For any query and suggestion, mail us at pharmafranchiseehelp@gmail.com
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