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Steps involved in starting Pharmaceutical Marketing Company

If we talk about steps for starting pharma marketing company so,  Step 1. You need to take experience in pharmaceutical industry that how you can sell your pharmaceutical products. Step 2. You need to choose your company name. Step 3. After that select your products, choose brand names for your products  Step 4. You can also go for trademark registration if you want to.  Step 5: After finishing these works you can go for company registration if you want to.other wise you can work as a firm  Step 6. Apply for licenses - wholesale drug license,  GST number.  Step7. If you also have food products then you can take fssai registration or license.  Step 8. Next step is to find out a good manufacturer who will manufacture your products. Step 9. Next steps is to get manufactured your products from that manufacturer.  Step 10. Receiving of products. After receiving products, you can selling and marketing of your products.  So, like that you can start your pharma marketing company step by step.

Branded medicines

Branded medicines are the medicines which has given a name for advertising purpose by a company. When a pharmaceutical company develops/researches a medicine molecule which is safe and effective for human use, pharmaceutical company is granted by exclusive rights so no other manufacturer can produce it for certain period of time which is known as patent.

Innovator Pharma Company gives a brand name for advertising purpose to this researched molecule which is different from its International Nonproprietary Name (INN) or generic name.

Branded medicine is referred to the medicines which are sold by its innovator by giving it a brand name. Example of certain branded medicines: Augmentin (co-amoxiclav) , Glucophage (Metformin), lopressor (metoprolol), Prilosec (Omeprazole) etc. In case of Augmentin (Co-amoxiclav), Augmentin is a brand name whereas Co-amoxiclav is its INN or generic name. Likewise for other examples quoted above.

After expiry of patent, other companies can also apply for approvals for manufacturing of this molecule. When other pharmaceutical companies start manufacturing of this molecule with a brand name or generic name then these companies’ products come under generic medicines.

Definition of Branded medicines varies country to country. For example, in USA, only one brand could be available for a particular molecule. Other companies can launch that molecule with generic names only after expiration of patent.

But in India, along with patent brand, other pharmaceutical companies are allowed to sell that molecule by giving it a brand name after expiration of patent or through compulsory licensing. Hence number of brands is available in Indian market for a particular molecule. These brands are given a term i.e. Branded Generics. Branded Generics are also sold with a brand name and almost same price as of its original brand. These are not generics but branded versions of generics.

Read: Difference between branded medicine and generic medicines

There are also one another term use for classifying medicine is Pseudo generic medicines. It is not the original patent product but same replica of the original by the Innovator Company with same ingredients but with other brand name or generic name to discourage competitor pharmaceutical companies from entering into market of that molecule.

Hope above information is helpful to you...
For any query and suggestion, mail us at pharmafranchiseehelp@gmail.com

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