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Showing posts from October, 2021

Can a pharmacist prescribe medicines?

Query: I was watching your online video to understand the difference between pharmacy retail store and chemist store. I need to know few information as I am doing a research on understanding how pharmacies work in India . Can the pharmacy get into direct marketing activities with the consumers? Can a pharmacist prescribe medicines? Are there any restrictions about who can access Family Planning products/ services through drug shops or pharmacies? Can a pharmacist administer Injections if the client wants? Response: Check out: General Basic knowledge about pharmaceutical sector here Check: How to start retail pharmacy business in India? 1. Can the pharmacy get into direct marketing activities with the consumers? Most pharmaceutical products are prescription based. Pharmacy can't get into the direct marketing activity of prescription medicines. But for OTC, cosmetics, nutraceuticals and ayurvedic products, pharmacy can indulge into direct marketing activity. Check difference betwee

How e-pharmacies would able to give 18-20% discount to customers?

Query: First of all, a big thanks for your work. Pharmaceutical industry looks like complex web for a common people but due to your blog it is easy for us to understand this whole industry. Now coming to my question, I want to know if total margin for retailers in this industry is 18-20% then how netmeds, pharmeasy and other online players are giving 25% discount? And what steps we have to take if we want to open pharmacy shop and want to give 15-20% discount. Can a retailer buy medicines directly from company or c&f and cutting margin of distributor/Wholesaler? Response: Online players give discounts upto 18-20% or something like that. Not at all products they give exact margins. In the pharmaceutical industry , Only few brands give less margin, most brands give good margin plus schemes etc, even to offline retailers. If we talk about generic and other products there are huge discounts like product cost is 30 rs and mrp is 100 rs. So, an 25% discount in the pharma market is not

Queries on starting Pharma Marketing company

Query: Sir, we are 4 friends willing to start a Pharma marketing company . We initially planned a budget of total 4 Lakh. We chosen 5 tablet items and 3 IV products which run on regular basis.  Following of the queries I wanted to share- 1) Is 4 Lakh budget is sufficient for initiating this project?(8 items). 2) How do we introduce general IV products into Private hospitals and nursing homes? 3) How long it will take a time to run this business smoothly and grow? Response: 1) Is 4 Lakh budget is sufficient for initiating this project?(8 items). Best way to know about this is that, you can take rates of your proposed products from manufacturers and calculate your costing. You would have better idea about your budget then. 2) How do we introduce general IV products into Pvt hospitals and nursing homes? We hope you have experience and knowledge in those molecules. You just conduct a market survey about prices at what these products are sold in market and you can sell those at what rates t

About Pharma Distributorship

Query: I'm looking for start of the pharma distributorship . How can I get it? 1)How can I get adequate knowledge of my area's medicine supplies?(which medicines is now in market) 2)How can I conduct ground level survey that I have no experience in it? Please let me know about it. I have no diploma in pharmacy . I'm B. com. graduate. Can I get drug license by appointing registered pharmacist or experience person? Response: We recommend you to do a job for 3 to 5 years or spend time with any pharma distributor for 3 to 5 years to know about the pharma industry and medicine supplies . Your both doubts will be fulfilled by this way. Otherwise it is not easy to conduct ground level surveys in the pharmaceutical distribution business without experience. So, you need to first understand the market and then start business . Yes, you can get a drug license by appointing a registered pharmacist or an experienced person ?
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