Skip to main content

Best Ayurvedic Company in India

How to market and sell Cosmetic Products?

Different ways to sell and market Cosmetic Products: Cosmetic industry is one of the top profitable industries in the world. If you want to start your business in cosmetic industry then you need to fulfill certain criteria’s. Here we are going to discuss about what are the different ways to sell and market your cosmetic products. First have a look at procedure for starting different cosmetic businesses: How to start cosmetic Manufacturing Business? How to start Cosmetic Marketing Company and sell products online? Types of marketing and selling ways: There are generally two ways for marketing & selling cosmetic products Online Ways Offline/Traditional ways Online Ways: Digital Marketing like Blogging and Content Marketing, Use of Social Media Channels (Free and Paid Promotion) i.e. Facebook Page, Facebook Group, Youtube Channel, Linkedin Profile etc ) Own website building and promote it through SEO, paid ads etc Listing at business portals and classified websites Google my busines

Institutional Sales in Pharmaceutical Industry (B2B)

A pharmaceutical product is marketed and sells through many ways like prescription sale (branded medicines, generic medicine), franchise medicine supply, OTC drugs marketing and supply to hospitals, pharmacy chains, online pharmacies etc. In prescription, generic, franchise, OTC etc, pharmaceutical companies have to build a distribution channel for selling medicines.

But big institutions and integrated delivery networks (IDNs) likes corporate hospitals, big hospitals, medical colleges, government hospitals, pharmacy chain’s governing bodies, online pharmacies hub etc purchase medicines at bulk quantity. They don’t want to indulge into distribution channel to share profit of margin among other members of distribution channel. They procure medicines and other pharmaceutical products through offering tenders, tie-up directly with pharmaceutical companies, big distributors etc. This helps them to procure medicines and other pharmaceutical products at lowest price as possible and maintaining maximum profit with them.

When a pharmaceutical companies or its authorized agents supply or contract to supply medicines directly to any hospital, medical college, corporate organisations, centralized institutions like group practices, integrated delivery networks (IDNs) etc are known as Institutional Sale.

As pharmaceutical industry is changing, Number of corporate, multi speciality hospitals and centralized institutions are becoming more common while small hospitals and independent practice by a doctor is becoming less prevalent. This is creating a huge scope in institutional sales for pharmaceutical companies.

Pharmaceutical companies maintain a separate institutional sales force to handle corporate hospitals and institutes, tenders, government hospital supply etc. Institutional sales team is responsible for handling and covering all major Institution and marketing, direct handling of major hospitals and corporate hospitals, Responsibilities for tender Sales and relationship management with tender committee etc. Institutional sales could also be termed as Business 2 Business (B2B) marketing type.

In pharmaceutical institutional sale, individual physicians or persons are not decision makers but decision making is decided by multiple stakeholders or by a formulary administrator. This makes it different from ordinary marketing types in pharmaceutical sector. In some cases, the decision about which drugs are included in a formulary is made by committee, which may be made up of physicians, pharmacists, nurse practitioners, and others. Decisions are based on clinical evidence, expert opinions, and cost-benefit studies.

Hope above information is helpful to you...
For any query and suggestion, mail us at pharmafranchiseehelp@gmail.com

Read Related: Medicine wholesale business profit margin

Comments

Register your business at

Find pharmaceutical, cosmetics, nutraceutical, ayurveda and alternative medicine's distributors, franchise, suppliers query for free.

If you want to take distribution, franchise or associates with any pharmaceutical, cosmetic or ayush company then you can find it here...

Popular posts from this blog

What are the Schedules under Drug and Cosmetic Act, 1940 & Rules 1945?

Schedules are the set of provisions for classifications of drugs, forms, fees, standards, requirements and regulations related to drugs and cosmetics under Drug and Cosmetic Act, 1940 and Rules, 1945. Here drugs includes pharmaceutical, Ayurvedic (including siddha), unani and tibb system of medicines, homeopathy etc. Schedules are divided alphabetically and named also alphabetically like Schedule A, Schedule B etc till Schedule Y. Schedule Z is proposed  but not implemented yet. Schedules are important part of Drug and Cosmetic Act 1940 & Rules, 1945 . Every schedule contains specific information as discussed below. Schedule A:  Schedule A  describes application forms and licenses types. Schedule B:  Schedule B  describes Fees for test or analysis by the Central Drugs Laboratories or State Drugs Laboratories Schedule B1: Schedule B1 describes fees for the test or analysis by the pharmacopoeial laboratory for indian medicine (plim) or the government analyst Schedule C: 

State Pharmacy Council, Its Constitution and Composition and Functions

State Pharmacy Council: State Pharmacy Council is constituted as per the Pharmacy Act, 1948 & State Pharmacy Rules, 1951. State Pharmacy Council is an authoritative council to regulate Pharmacy Act, 1948 & State Pharmacy Rules, 1951. State Pharmacy Council means a State Council of Pharmacy constituted under section 19, and includes a Joint State Council of Pharmacy constituted in accordance with an agreement under section 20 under the Pharmacy Act, 1948 & State Pharmacy Rules, 1951. State Pharmacy Council work under Pharmacy council of india . The State Pharmacy Council consists of the following: (i) Six members, elected from amongst themselves by registered pharmacists (ii) Five members, of whom three are persons possessing a prescribed degree or diploma in pharmacy or pharmaceutical chemistry or registered pharmacist, nominated by State Government (iii) One member, elected from amongst themselves by the members o

Pharmacy Council of India, Its Constitution and Composition and Functions

Pharmacy Council of India: The Pharmacy Council of India is the statutory body of government of India also called as central council constituted under the Pharmacy Act, 1948. The Pharmacy Council of India consists of the following: (i) Six members, among whom at least one teacher of pharmaceutical chemistry, pharmacy. Pharmacology and pharmacology elected by the University Grants Commission. (ii) Six members, four of whom are persons possessing a degree or diploma in and practicing pharmacy or pharmaceutical chemistry, nominated by the Central Government. (iii) One member elected from amongst themselves by the members of the Medical Council of India. (iv) The Director General of Health Services or an authorized person by him. (v) The Drugs Controller of India or an authorized person by him (vi) The Director of Central Drugs Laboratory (vii) A representative of the University Grants Commission