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How to grow your Pharma Business?

  Growing a pharma business requires a strategic approach considering the specific context of your company and the pharmaceutical industry as a whole. Here are some general pointers to get you started: Market and Customer: Identify your target customer: Deeply understand the specific needs and challenges of your target audience, whether it's doctors, patients, hospitals, or other healthcare providers. This helps tailor your products, services, and marketing efforts. Focus on unmet needs: Look for gaps in the market where existing solutions are inadequate or unavailable. Addressing unmet needs can give you a competitive edge and drive innovation. Track market trends: Stay updated on regulatory changes, technological advancements, and emerging diseases to adapt your approach and anticipate future opportunities. Products and Services: Invest in R&D: Develop innovative products or differentiate existing ones through unique formulations, delivery methods, or combinations. Remember
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Generic medicines

Generic medicine is the medicine which contains same active pharmaceutical ingredient that is present in original branded medicine protected by patent. Generic medicines are allowed to sale after the expiry of patent of original branded medicine.

Generic medicines have same dosage form, safety, strength, route of administration, quality, performance characteristics, and intended use. A generic version of branded medicine has same active pharmaceutical ingredient but may have slightly indifferent inactive ingredients which may change look (shape or colour) of generic medicine from its branded medicine but does not change the effectiveness and safety of medicine.

Read: Difference between branded medicine and generic medicines

In order to enter a Generic medicine into pharmaceutical market, it must be bioequivalent to the branded medicine. Generic medicine should have similar bioavailability as of branded medicine. Bioavailability is the rate and extent of absorption of active ingredients or active metabolites from a product into the systemic circulation.

Marketing of generic medicines could vary country to country. For example, In USA, all generic medicines are marketed with generic name only. Generic medicine manufacturers are not allowed to fix brand names for their generic medicine. Only one brand is available and that belong to innovator.

In India, there is difference in marketing of generic medicines. In India, generic medicine manufacturers are allowed to fix a brand for their generic medicine. Hence number of brand names is available for a particular molecule throughout country. These generic medicines having brand names are known as Branded Generics. Branded generics are also sold in same way as of its original brand and at almost same price.

Pseudo Generic Medicines: Pseudo generic medicine term used for the generic medicine when exact replica of original is manufactured by pharmaceutical company having patent of molecule. It is manufactured with same active ingredient and same inactive ingredients at exact manufacturing condition.

These pseudo generic medicines are marketed by pharmaceutical company to discourage competitor pharmaceutical companies to enter into market of that molecule.

Hope above information is helpful to you...
For any query and suggestion, mail us at pharmafranchiseehelp@gmail.com
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