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How e-pharmacies would able to give 18-20% discount to customers?

Query: First of all, a big thanks for your work. Pharmaceutical industry looks like complex web for a common people but due to your blog it is easy for us to understand this whole industry. Now coming to my question, I want to know if total margin for retailers in this industry is 18-20% then how netmeds, pharmeasy and other online players are giving 25% discount? And what steps we have to take if we want to open pharmacy shop and want to give 15-20% discount. Can a retailer buy medicines directly from company or c&f and cutting margin of distributor/Wholesaler? Response: Online players give discounts upto 18-20% or something like that. Not at all products they give exact margins. In the pharmaceutical industry , Only few brands give less margin, most brands give good margin plus schemes etc, even to offline retailers. If we talk about generic and other products there are huge discounts like product cost is 30 rs and mrp is 100 rs. So, an 25% discount in the pharma market is not
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Goods and Service Tax Identification Number

Goods and Service Tax Identification Number, in short form GSTIN, GST number is a commercial license number required to conduct business in India. It is applicable at business having annual turnover above 40 lakhs Indian rupees or businesses involves in inter-state (from one Indian state to another Indian State) supply of goods and service at any annual turnover.
 
Goods and Service Tax is an indirect tax type applicable on supply of goods and services. It is divided into five different tax slabs i.e. 0%, 5%, 12%, 18%, 28%. Most of pharmaceutical products fall under 12% percent tax slab except few life saving drugs which come under 5% tax slab while some medical devices fall under 18% tax slab. Pharmaceutical printing material and pharmaceutical packaging material fall under 18% tax slab.

Check out: How to apply for GST number?
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