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How e-pharmacies would able to give 18-20% discount to customers?

Query: First of all, a big thanks for your work. Pharmaceutical industry looks like complex web for a common people but due to your blog it is easy for us to understand this whole industry. Now coming to my question, I want to know if total margin for retailers in this industry is 18-20% then how netmeds, pharmeasy and other online players are giving 25% discount? And what steps we have to take if we want to open pharmacy shop and want to give 15-20% discount. Can a retailer buy medicines directly from company or c&f and cutting margin of distributor/Wholesaler? Response: Online players give discounts upto 18-20% or something like that. Not at all products they give exact margins. In the pharmaceutical industry , Only few brands give less margin, most brands give good margin plus schemes etc, even to offline retailers. If we talk about generic and other products there are huge discounts like product cost is 30 rs and mrp is 100 rs. So, an 25% discount in the pharma market is not
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Pharma Franchise Marketing Course: Introduction

Pharma Franchise Marketing Course

Introduction:

In this course, we will learn about pharma franchise marketing. This course will be helpful for all fresh candidates and experienced one that are joining any of pharma franchise company as sales and marketing executive.
Purpose and aim of this course is to teach about how can you be successful in finding franchise distributors for your pharma franchise company. This course will have two parts and seven chapters. We will start with basics and gradually proceed toward learning techniques and methods for finding franchise distributors and finalizing the parties for pharma company.

Part of this course is as follow:

Part 1: Basic Knowledge of Pharmaceutical Industry:

Chapter 1: What is Pharma Franchise? Pharma Franchise Model, Benefits, Profitability Ratio (Profit Margins) etc
Chapter 2: Know About Pharmaceutical Company and What a Franchisee Distributor Wants?
Chapter 3: Know About Pharmaceutical Industry and Pharma Terminology

Part 2: Sales Process:

Chapter 4: Identify Prospect (Proposed customer)
Chapter 5: Lead Generation and Approaching the Prospect
Chapter 6: Follow-up
Chapter 7: Close the Sale

Course Details:

Through out this course we will discuss every step in detail so it become easy for you to understand about basic knowledge about pharmaceutical industry, Types of Drugs on nature of development, Types of Drugs on nature of sell, Pharmaceutical Market Size, Growth Opportunities, Marketing and Selling types in Pharmaceutical Industry, What is Franchise, Franchise Models in Different Industries, What is Pharma Franchise, Pharma Franchise Model, Benefits and Advantages, Profitability Ratio, What we should know about our pharmaceutical company and Franchisee Distributors, Sales Types, Net Rates, Price to Retailers (PTR), Price to Stockist (PTS), Scheme/Offer, Packaging Terms, Types of medicines based upon dosage form, Type of medicines based upon their indications, how to identify the would be customer (prospect) for pharma franchise company, how to find prospect, method of promotion and advertisement, digital marketing, traditional marketing, how to keep follow-up with prospects, types of prospects, how to close a sale, important points in pharma franchise marketing and much more.

This pharma franchise marketing course is equally applicable to other industries like Ayurvedic Franchise Companies, Nutraceutical Franchise Companies, Cosmetic Companies, FMCG companies etc.
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