Query: I am a veterinarian by profession. Have been going through your website from past 1 year and have planned now to give a start to my own pharma company. Please let me know what will be the first step I need to take. Answer: First Step you need to prepare yourself for Pharmaceutical Company: Preparation means Choose marketing type, Choose molecules want to launch, Location where you want to launch product, Choose Company, Products Name, Budget available... Choose marketing type: As number of marketing and selling types present in pharmaceutical market. i.e. Branded Marketing , Generic Marketing , OTC Marketing, Franchise Marketing etc. You need to select any one from above. Choose Molecule: Once you have selected which marketing type is best suitable for you then you need to select at which segment and molecules you want to work. Check out: How to choose products/service for business? Location: You can't launch your pharmaceutical company all over India or at broad area.
Pharma Franchise Marketing Course
Introduction:
In this course, we will learn about pharma franchise marketing. This course will be helpful for all fresh candidates and experienced one that are joining any of pharma franchise company as sales and marketing executive.
Purpose and aim of this course is to teach about how can you be successful in finding franchise distributors for your pharma franchise company. This course will have two parts and seven chapters. We will start with basics and gradually proceed toward learning techniques and methods for finding franchise distributors and finalizing the parties for pharma company.
Part 1: Basic Knowledge of Pharmaceutical Industry:
Chapter 1: What is Pharma Franchise? Pharma Franchise Model, Benefits, Profitability Ratio (Profit Margins) etcChapter 2: Know About Pharmaceutical Company and What a Franchisee Distributor Wants?
Chapter 3: Know About Pharmaceutical Industry and Pharma Terminology
Part 2: Sales Process:
Chapter 4: Identify Prospect (Proposed customer)Chapter 5: Lead Generation and Approaching the Prospect
Chapter 6: Follow-up
Chapter 7: Close the Sale
Course Details:
Through out this course we will discuss every step in detail so it become easy for you to understand about basic knowledge about pharmaceutical industry, Types of Drugs on nature of development, Types of Drugs on nature of sell, Pharmaceutical Market Size, Growth Opportunities, Marketing and Selling types in Pharmaceutical Industry, What is Franchise, Franchise Models in Different Industries, What is Pharma Franchise, Pharma Franchise Model, Benefits and Advantages, Profitability Ratio, What we should know about our pharmaceutical company and Franchisee Distributors, Sales Types, Net Rates, Price to Retailers (PTR), Price to Stockist (PTS), Scheme/Offer, Packaging Terms, Types of medicines based upon dosage form, Type of medicines based upon their indications, how to identify the would be customer (prospect) for pharma franchise company, how to find prospect, method of promotion and advertisement, digital marketing, traditional marketing, how to keep follow-up with prospects, types of prospects, how to close a sale, important points in pharma franchise marketing and much more.
This pharma franchise marketing course is equally applicable to other industries like Ayurvedic Franchise Companies, Nutraceutical Franchise Companies, Cosmetic Companies, FMCG companies etc.
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