Growing a pharma business requires a strategic approach considering the specific context of your company and the pharmaceutical industry as a whole. Here are some general pointers to get you started: Market and Customer: Identify your target customer: Deeply understand the specific needs and challenges of your target audience, whether it's doctors, patients, hospitals, or other healthcare providers. This helps tailor your products, services, and marketing efforts. Focus on unmet needs: Look for gaps in the market where existing solutions are inadequate or unavailable. Addressing unmet needs can give you a competitive edge and drive innovation. Track market trends: Stay updated on regulatory changes, technological advancements, and emerging diseases to adapt your approach and anticipate future opportunities. Products and Services: Invest in R&D: Develop innovative products or differentiate existing ones through unique formulations, delivery methods, or combinations. Remember
Part 2: Sales Process:
After completion of basic knowledge part. We have reached at sales process where we have to learn have to generate sale for our company. Purpose of basic knowledge part is to clarify doubt arise by your prospect during face to face or telephonic discussion. It’s like to learn basic road safety rules and procedures and vehicle manuals before start driving. You may skip that but it’s always advised to have basic training and knowledge of sign board instructions, vehicles functionality, rules, regulations and guidelines etc. Likewise, before proceeding in pharma franchise sales and marketing, you need to have basic knowledge of pharmaceutical industry, terminology and other aspects.
Sales process will cover
Chapter 4: Identify Prospect (Proposed customer
Chapter 5: Lead Generation and Approaching the Prospect
Chapter 6: Follow-up
Chapter 7: Close the Sale
Next: Chapter 4: Identify Prospect (Proposed customer
Previous: Chapter 3: Know About Pharmaceutical Industry and Pharma Terminology
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