Skip to main content

How to grow your Pharma Business?

  Growing a pharma business requires a strategic approach considering the specific context of your company and the pharmaceutical industry as a whole. Here are some general pointers to get you started: Market and Customer: Identify your target customer: Deeply understand the specific needs and challenges of your target audience, whether it's doctors, patients, hospitals, or other healthcare providers. This helps tailor your products, services, and marketing efforts. Focus on unmet needs: Look for gaps in the market where existing solutions are inadequate or unavailable. Addressing unmet needs can give you a competitive edge and drive innovation. Track market trends: Stay updated on regulatory changes, technological advancements, and emerging diseases to adapt your approach and anticipate future opportunities. Products and Services: Invest in R&D: Develop innovative products or differentiate existing ones through unique formulations, delivery methods, or combinations. Remember

Sales Lead follow-up in Pharma Franchise Marketing

Video Language is Hindi

Chapter 6: Sales Lead follow-up in Pharma Franchise Marketing

In previous chapter, we have discussed about different ways of generating leads and prospect’s contact details, promote and advertise pharmaceutical company for generating franchise queries.

We will discuss about follow-up here in pharma franchise marketing. You need to learn about follow-up because good follow-up may lead to convert a lead into business and spammy follow-up may damage your and your company reputation.

Follow-up is must to do for pharma franchise marketing. You need to take regular follow-up with prospect periodically but you should make sure not to spam and irritate others with your follow-up. You can send reminder mails or massages or make calls etc. 

How to follow-up?

  • First you need to make a list of all leads in excel or any other ways that you receive
  • This list should contain Firm name, contact person name, address if you have, phone number, e-mail address and follow-up dates etc.
  • At regular basis, you should add new leads and remove matured or uninterested leads form it. You may save contact details of matured or uninterested leads at some other place but this list should be updated regularly.
  • On receiving of query detail, you should immediately contact him/her. Ask about his/her purpose of sending query and send details of your company i.e. product list, packing, prices if asked for and other details asked by prospect.
  • After sending details. Confirm to prospect whether he/she receive that details or not
  • Depend at prospect response or time period given by prospect, you can make reminder call, mail or massage
  • If prospect doesn’t respond well, you can make a reminder call, mail or massage after one week
  • After that if no response from prospect then don’t waste time and move on to new queries

Types of Prospects:

For understanding follow-up time period and maturation of leads, you need to understand how many types of prospects you have to handle.

There are generally four types of prospects:
  1. Prospects having immediate requirements
  2. Required but not immediate
  3. Short term motivated
  4. Only for comparison or time pass

Prospects having immediate requirements:

Some prospects require to have a pharma franchise company distribution at immediate basis. They may have many possibilities of this emergency like dispute with previous company, new product that aren’t available at their current vendors or any other.

These queries/prospects generally finalise deal within 15 days and can place the order in short span. These queries are highest chances of finalisation as they don’t have time to compare different companies price list and products. You should make regular follow-up with them so you get immediate business from them. 

Required but not immediate:

These are generally new comers or existing franchise distributors seeking for expansion. They take some time to finalize company. Time span may be 3 months, 4 months, 6 months or more. They will not immediately finalize with you, in other words with any company. They are some what confused whether they should start their own business or not. That confusion makes them in hang for some period. From these some will finalize with any pharma company and some will leave plan to start business. 

Short term Motivated:

Very difficult to understand whether a prospect fall under first category or this category. Some persons get motivated by seeing any successful person in pharma franchise marketing and immediately want to start his own pharma franchise business.

They contact to companies. Some time they immediately place order and, in some cases, they forget it after some time and will ignore all companies to whom they sent queries. One more indication of these prospects is that they will not send you second order because they didn’t cleared previous stock they received. 

Only for comparison or time pass:

Some queries you receive, will be for comparison of prices with company rates they working with or only sent as they were visiting at your website without any purpose. 

How to differentiate?

It’s hard to differentiate between all queries we receive whether they require franchise at urgent basis or it is only for time pass. You only need to give your best at every query you receive. With time, you will understand which one is genuine or which one is fake.


Next: Chapter 7: Close a Sale


Keywords: how to attract pharma franchise distributors,pharma franchisee,how to search pcd pharma distributors,pcd pharma franchise,pharmaceutical franchisee business,how to find distributors for pcd pharma franchise,how to find pcd distributors,pcd pharma distributors,medical representative job,wanted medicines distributors,follow-up,franchising

Comments

Ayurvedic Medicine Company

Send Distribution/Franchise Query

Name

Email *

Message *

Register your business at

Find pharmaceutical, cosmetics, nutraceutical, ayurveda and alternative medicine's distributors, franchise, suppliers query for free.

If you want to take distribution, franchise or associates with any pharmaceutical, cosmetic or ayush company then you can find it here...

Popular posts from this blog

What are the Schedules under Drug and Cosmetic Act, 1940 & Rules 1945?

Schedules are the set of provisions for classifications of drugs, forms, fees, standards, requirements and regulations related to pharmaceutical, Ayurvedic (including siddha), unani and tibb system of medicines, homeopathy, blood and realted products etc under Drug and Cosmetic Act, 1940 and Rules, 1945. The schedule to the drugs and cosmetics act are Schedule A, B, C, D, E, F, G, H, I, J, K, L, M, N, O, P, Q, R, S, T, U, V, W, X, Y. Drug and cosmetic rules are divided into schedules alphabetically and named also alphabetically like Schedule A, Schedule B etc till Schedule Y. The schedules to the drugs and cosmetics act are important part. Every schedule contains specific information as discussed below. Schedule A:  Schedule A  describes application forms and licenses types. Download Schedule A Pdf Schedule B:  Schedule B  describes Fees for test or analysis by the Central Drugs Laboratories or State Drugs Laboratories. Download Schedule B Pdf Schedule B1: Schedule B1 describes

How to calculate Price to retailer (PTR) and Price to Stockist (PTS) from any given Maximum Retail Price (MRP)?

Download: PTR/PTS Calculator Download by clicking here You have fixed Maximum Retail price for your product. You have also fixed profit margin, you want to give to retailers, stockists and other distribution channel business partners. But you don’t have knowledge how you can calculate at what price you will bill to stockist and stockist will be to retailers. Then this article is going to be very useful for you...  In this article, we will calculate price to stockist (PTS) and Price to Retailers (PTR) with any given MRP and margin percentage. Also we will provide a PTR/PTS calculator along with how you can make your own PTR/PTS calculator in excel format and we will also provide link to download PTR/PTS calculator in excel. Check related article: profit margin in pharmaceutical industry (Manufacturer to retailers) Have a look at important definitions related to this topic: Distribution Channel: Distribution channel is a group of businesses involved in process of delivery a product/s

Schedule F, F1, F2, F3, FF

Schedules:  Schedule A ,  Schedule B ,  Schedule C ,  Schedule D ,  Schedule E1 ,  Schedule F ,  Schedule G ,  Schedule H ,  Schedule H1 , Schedule I,  Schedule J ,  Schedule K ,  Schedule L1 ,  Schedule M ,  Schedule M1 ,  Schedule M2 ,  Schedule M3 ,  Schedule N ,  Schedule O ,  Schedule P ,  Schedule Q ,  Schedule R ,  Schedule S ,  Schedule T ,  Schedule U ,  Schedule V , Schedule W,  Schedule X ,  Schedule Y Schedule F: Schedule F (Rule 78 and Part X) describes requirements related to Blood and Blood Components. We are describing general heading about schedule. This will give you Idea about schedule structure and matter. Part XIIB: Requirements for the functioning and operation of a blood bank and / or for preparation of blood components. I. This section describes details about Blood Bank and Blood Components General Accommodation for a Blood Bank Personnel Maintenance Equipment Supplies and Reagents Good Manufacturing Practices (GMP’s) and Standard Operat