Query: I am a veterinarian by profession. Have been going through your website from past 1 year and have planned now to give a start to my own pharma company. Please let me know what will be the first step I need to take. Answer: First Step you need to prepare yourself for Pharmaceutical Company: Preparation means Choose marketing type, Choose molecules want to launch, Location where you want to launch product, Choose Company, Products Name, Budget available... Choose marketing type: As number of marketing and selling types present in pharmaceutical market. i.e. Branded Marketing , Generic Marketing , OTC Marketing, Franchise Marketing etc. You need to select any one from above. Choose Molecule: Once you have selected which marketing type is best suitable for you then you need to select at which segment and molecules you want to work. Check out: How to choose products/service for business? Location: You can't launch your pharmaceutical company all over India or at broad area.
Important point in Pharma Franchise Marketing
- You should have price list with products that are available with you at regular basis. Don’t add products that aren’t available at you or you can’t fulfill at short span. You should also remove all products that you have discontinued or going to discontinue due to less demand or repeated expiry of stock.
- You can get party order based upon manipulated price list but can’t keep distributor for long time as they will easily understand your trick. Pharma Franchise business is based upon long term partnership with customer. A pharma Franchise Company only get benefited if a pharma franchise distributor remains associated with them for long time period.
- Prices should be reasonable and same for a particular location for all distributors.
- Keep your term and conditions simple and easy to understand. Don’t hide any point to associate with prospect. This make ruin your relationship with your party in future. Make clear all term and conditions in starting.
- Try to provide as much as support to your client so they can succeed in franchise marketing. You need to understand that your client growth is your growth.
- Make solid online presence. Online presence helps to create trust in prospects mind set which ultimately helps to convert into business. You should remain available to clear all doubt arises by your parties.
Previous: Chapter 7: Close a Sale
Complete Pharma Marketing Course Parts are as Follow:
Part of this course is as follow:
Chapter 2: Know About Pharmaceutical Company and What a Franchisee Distributor Wants?
Chapter 3: Know About Pharmaceutical Industry and Pharma Terminology
Chapter 5: Lead Generation and Approaching the Prospect
Chapter 6: Follow-up
Chapter 7: Close the Sale
Part 1: Basic Knowledge of Pharmaceutical Industry:
Chapter 1: What is Pharma Franchise? Pharma Franchise Model, Benefits, Profitability Ratio (Profit Margins) etcChapter 2: Know About Pharmaceutical Company and What a Franchisee Distributor Wants?
Chapter 3: Know About Pharmaceutical Industry and Pharma Terminology
Part 2: Sales Process:
Chapter 4: Identify Prospect (Proposed customer)Chapter 5: Lead Generation and Approaching the Prospect
Chapter 6: Follow-up
Chapter 7: Close the Sale
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