Skip to main content

What is Pharma Franchise Model? A blog about how franchising works in pharma.

In this article I will tell you about the Pharma Franchise Model and how it is different from other franchise models. Along with Pharma Franchise, I will drop you some basic knowledge about the entire franchise model. Franchise marketing meaning varies from industry to industry. A franchise is a model of distribution and represents the most common business structure that enables the franchisor to capture recurring business from their franchisees. The franchisees are then able to earn profits from the same set of rules, systems and standardized products sold by other franchises across the country. In today's world of marketing, franchising has emerged as a lucrative option for new ventures as it simplifies and streamline the process of starting a business. With so much advanced equipment, efficient manpower, trained professionals etc., many entrepreneurs find it financially rewarding to take up a franchise business. What is Franchising? Franchising is a business strategy that involv

Branded Generics

Medicines are generally available in two forms; one is Branded Medicines and second is Generic Medicines.

Branded medicines are the medicines which are sold with a brand name by innovator pharmaceutical company who have exclusive rights for certain period of time i.e. Patent whereas generic medicines are the medicines which are manufactured by pharmaceutical companies who are not innovators of molecule and are allowed to manufacture a particular molecule after expiration of its patent.

When a generic pharmaceutical manufacturer manufactures a generic medicine by affixing a brand name to it, is known as Branded Generics. Branded generics are marketed with affixing a brand name in same way as of original brand.

The generic versions of a particular medicine must have bio equivalent and properties similar to the innovator’s brand and are interchangeable. Same in case of Branded generics, branded Generics must have equivalent properties and action similar to the innovator’s brand and are interchangeable

Branded generic concept is not available in USA and other few countries where only innovator is allowed to affix a brand for a particular molecule and other pharmaceutical manufacturers are allowed to market their products under generic names only after expiry of patent.

In countries like India, Branded generics are popular concept and majority of medicines available will be as branded generics. In these countries, number of brands could be available for a particular molecule. Hence every pharmaceutical company market their product under a particular brand name. These Branded generics can be viewed as a brand. There are several brands and several generic versions of same molecule are available in market.

A common example is that of paracetamol, a medicine for reducing fever. Paracetamol is a generic name and is available in India in several brands or proprietary names like Crocin, Calpol, Metacin, Pyregesic, Dolo, etc.

Some time these several brands available create problem for the consumer. A particular brand may not be available at all places. Sometimes, a brand name may lead to confusion too. For example, A Brand ‘XYZ’ is a brand name for clonazepam, anti-epileptic medicine. Other company affix ‘XYZ’ name of a low sodium salt recommended for hypertensive patients. This brings confusion both in the minds of patients as well as chemists and may lead to wrong dispensing.

So, Fixing name for generic version of medicines is not wrong but government should make restrict regulations while affix a name of pharmaceutical product.

Hope above information is helpful to you...
For any query and suggestion, mail us at pharmafranchiseehelp@gamil.com

Related Article:

Comments

Send Distribution/Franchise Query

Name

Email *

Message *

Register your business at

Find pharmaceutical, cosmetics, nutraceutical, ayurveda and alternative medicine's distributors, franchise, suppliers query for free.

If you want to take distribution, franchise or associates with any pharmaceutical, cosmetic or ayush company then you can find it here...

Popular posts from this blog

State Pharmacy Council, Its Constitution and Composition and Functions

State Pharmacy Council: State Pharmacy Council is constituted as per the Pharmacy Act, 1948 & State Pharmacy Rules, 1951. State Pharmacy Council is an authoritative council to regulate Pharmacy Act, 1948 & State Pharmacy Rules, 1951. What is state pharmacy council? State Pharmacy Council means a State Council of Pharmacy constituted under section 19, and includes a Joint State Council of Pharmacy constituted in accordance with an agreement under section 20 under the Pharmacy Act, 1948 & State Pharmacy Rules, 1951. State Pharmacy Council constituted and work under  Pharmacy council of India . Composition of State Pharmacy Council: The State Pharmacy Council consists of the following: i) Six members, elected from amongst themselves by registered pharmacists of the State; ii) Five members, of whom at least three shall be persons possessing a prescribed degree or diploma in pharmacy or pharmaceutical chemistry or registered pharmacists nominated by the State Governme

What are the Schedules under Drug and Cosmetic Act, 1940 & Rules 1945?

Schedules are the set of provisions for classifications of drugs, forms, fees, standards, requirements and regulations related to pharmaceutical, Ayurvedic (including siddha), unani and tibb system of medicines, homeopathy, blood and realted products etc under Drug and Cosmetic Act, 1940 and Rules, 1945. The schedule to the drugs and cosmetics act are Schedule A, B, C, D, E, F, G, H, I, J, K, L, M, N, O, P, Q, R, S, T, U, V, W, X, Y. Drug and cosmetic rules are divided into schedules alphabetically and named also alphabetically like Schedule A, Schedule B etc till Schedule Y. The schedules to the drugs and cosmetics act are important part. Every schedule contains specific information as discussed below. Schedule A:  Schedule A  describes application forms and licenses types. Download Schedule A Pdf Schedule B:  Schedule B  describes Fees for test or analysis by the Central Drugs Laboratories or State Drugs Laboratories. Download Schedule B Pdf Schedule B1: Schedule B1 describes

Schedule T: Good manufacturing practices for ayurvedic, siddha and unani medicines

Schedules:  Schedule A ,  Schedule B ,  Schedule C ,  Schedule D ,  Schedule E1 ,  Schedule F ,  Schedule G ,  Schedule H ,  Schedule H1 , Schedule I,  Schedule J ,  Schedule K ,  Schedule L1 ,  Schedule M ,  Schedule M1 ,  Schedule M2 ,  Schedule M3 ,  Schedule N ,  Schedule O ,  Schedule P ,  Schedule Q ,  Schedule R ,  Schedule S ,  Schedule T ,  Schedule U ,  Schedule V , Schedule W,  Schedule X ,  Schedule Y Schedule T (Rule 157) Schedule T describes the good manufacturing practices for ayurvedic, siddha and unani medicines The Good Manufacturing Practices (GMP) are prescribed as follows in Part I and Part II to ensure that: Raw materials used in the manufacture of drugs are authentic, of prescribed quality and are free from contamination. The manufacturing process is as has been prescribed to maintain the standards. Adequate quality control measures are adopted. The manufactured drug which is released for sale is of acceptable quality. To achieve the objectives list