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How e-pharmacies would able to give 18-20% discount to customers?

Query: First of all, a big thanks for your work. Pharmaceutical industry looks like complex web for a common people but due to your blog it is easy for us to understand this whole industry. Now coming to my question, I want to know if total margin for retailers in this industry is 18-20% then how netmeds, pharmeasy and other online players are giving 25% discount? And what steps we have to take if we want to open pharmacy shop and want to give 15-20% discount. Can a retailer buy medicines directly from company or c&f and cutting margin of distributor/Wholesaler? Response: Online players give discounts upto 18-20% or something like that. Not at all products they give exact margins. In the pharmaceutical industry , Only few brands give less margin, most brands give good margin plus schemes etc, even to offline retailers. If we talk about generic and other products there are huge discounts like product cost is 30 rs and mrp is 100 rs. So, an 25% discount in the pharma market is not

How to give pharmaceutical Franchise? Methods to find franchise distributors

Pharmaceutical franchise is a concept when a pharmaceutical company provides authorisation rights to an individual or group of individuals to conduct commercial activity on behalf of pharmaceutical company.

For pharmaceutical franchise distribution concept, we require to have two entities: one is pharmaceutical company and second is Individual or group having experience in pharmaceutical distribution, marketing or sale.

Pharmaceutical Franchise Business has also known as pcd pharma, pcd pharma franchise, pharma franchise, pharma pcd, pcd franchise etc. Pharmaceutical Companies who work on basis of franchise is known as pcd Company, Pharma Franchise Company, pcd pharma company, medicine franchise company, pcd franchise company etc.

If you are a pharmaceutical company and want to find out pharmaceutical franchise distributors then this article is for you.

First you need to understand which your target customer is in pharmaceutical market. In pharma franchise, your prime customers are Pharmaceutical Distributors/Wholesalers, Sales team i.e. MR, ASM, ZSM etc. Other than these, customers could be chemists having store at big hospitals, doctors, CnF etc.

Now you have known about your target customer base. For providing pharma franchise, you need to contact them or let them contact you for franchise distribution. If you want to contact them then you can travel across pan India or globe to visit pharmaceutical distributors and sales professionals or get data base and contact them. If you want to let them contact you then you have to advertise your company at different platforms so they known about you and contact you for franchise if they require.

Now come to different methods for searching pharma franchise distributors. There are two ways for searching for pcd pharma distributors. 
  • Traditional
  • Digital

Tradition ways for finding franchisee includes
  • Advertisement in Drug Books, medical journals, Medical newspapers
  • Appoint a sales representative to travel across India
  • Pharma Expo and Trade Shows
  • Finding a commission agent
  • Electronic Media advertisement
  • Purchase Franchise Distributors Data Base
  • Tele Marketing
  • SMS marketing etc
Digital ways of finding franchisee includes

We have covered in detail about these in one of another article. Check out here

Whatever way, you choose to find pharma franchise distributors, you need to take proper follow of queries you receive. Unless, you don’t make proper follow-up, it’s hard to convert leads into customers. Either one way or two or all ways of finding pharma franchise distributors, you can adopt for appointing pharma franchise distributors for your company.



More Parts of this course is as follow:

Part 1: Basic Knowledge of Pharmaceutical Industry:
Chapter 4: Identify Prospect (Proposed customer)
Chapter 5: Lead Generation and Approaching the Prospect
Chapter 6: Follow-up
Chapter 7: Close the Sale

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