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Q&A : Pharma Company - Which Molecule should we start

Question: I want to start my own pharma company and I am not sure that with which medicine should I began my journey with. I will be very grateful if you can help me to find a medicine with future potential and less market competition. I hope you will help me with this. Answer: I recommend you to start with a product that you can easily procure at small quantity whether it has high competition or less Question: Can you tell me some important steps while selecting one Answer: One criteria is to have experience in that product Second , you can get it in small quantity as you have investment less and prevent money for other products Question: Sir I have one more question With which type of people should I start my company with Answer: A business require different-different types of knowledge and experience. You should involve with persons having different experience from you. Like if you have marketing experience then you need account knowledge person Means you need person who fulfil

How e-pharmacies would able to give 18-20% discount to customers?

Query:
First of all, a big thanks for your work. Pharmaceutical industry looks like complex web for a common people but due to your blog it is easy for us to understand this whole industry.
Now coming to my question, I want to know if total margin for retailers in this industry is 18-20% then how netmeds, pharmeasy and other online players are giving 25% discount?
And what steps we have to take if we want to open pharmacy shop and want to give 15-20% discount.
Can a retailer buy medicines directly from company or c&f and cutting margin of distributor/Wholesaler?

Response:
Online players give discounts upto 18-20% or something like that. Not at all products they give exact margins. In the pharmaceutical industry, Only few brands give less margin, most brands give good margin plus schemes etc, even to offline retailers. If we talk about generic and other products there are huge discounts like product cost is 30 rs and mrp is 100 rs. So, an 25% discount in the pharma market is not a big deal.
Second, most e-pharmacy players have huge consumption and they can directly purchase from the company or their depot.
Third, in the online space, there are huge investments generated and e-commerce portals work even in loss for competing with other players and offline stores. Sometimes they bear losses to capture the market place and create branding to generate more investment or sell their venture at huge valuation.
If you want to open a pharmacy shop then follow the link: How to open a pharmacy shop?
Giving 15-20% discount will not be an issue for the majority of products in the retail sector.
There are very less chances for buying medicines directly from MNC companies at retail level as you will have very less quantity for each product and you have to maintain a range of different brands and molecules that make it impractical to purchase one box or 5 pieces of a product directly from different different companies.

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