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Steps involved in starting Pharmaceutical Marketing Company

If we talk about steps for starting pharma marketing company so,  Step 1. You need to take experience in pharmaceutical industry that how you can sell your pharmaceutical products. Step 2. You need to choose your company name. Step 3. After that select your products, choose brand names for your products  Step 4. You can also go for trademark registration if you want to.  Step 5: After finishing these works you can go for company registration if you want to.other wise you can work as a firm  Step 6. Apply for licenses - wholesale drug license,  GST number.  Step7. If you also have food products then you can take fssai registration or license.  Step 8. Next step is to find out a good manufacturer who will manufacture your products. Step 9. Next steps is to get manufactured your products from that manufacturer.  Step 10. Receiving of products. After receiving products, you can selling and marketing of your products.  So, like that you can start your pharma marketing company step by step.

How e-pharmacies would able to give 18-20% discount to customers?

Query:
First of all, a big thanks for your work. Pharmaceutical industry looks like complex web for a common people but due to your blog it is easy for us to understand this whole industry.
Now coming to my question, I want to know if total margin for retailers in this industry is 18-20% then how netmeds, pharmeasy and other online players are giving 25% discount?
And what steps we have to take if we want to open pharmacy shop and want to give 15-20% discount.
Can a retailer buy medicines directly from company or c&f and cutting margin of distributor/Wholesaler?

Response:
Online players give discounts upto 18-20% or something like that. Not at all products they give exact margins. In the pharmaceutical industry, Only few brands give less margin, most brands give good margin plus schemes etc, even to offline retailers. If we talk about generic and other products there are huge discounts like product cost is 30 rs and mrp is 100 rs. So, an 25% discount in the pharma market is not a big deal.
Second, most e-pharmacy players have huge consumption and they can directly purchase from the company or their depot.
Third, in the online space, there are huge investments generated and e-commerce portals work even in loss for competing with other players and offline stores. Sometimes they bear losses to capture the market place and create branding to generate more investment or sell their venture at huge valuation.
If you want to open a pharmacy shop then follow the link: How to open a pharmacy shop?
Giving 15-20% discount will not be an issue for the majority of products in the retail sector.
There are very less chances for buying medicines directly from MNC companies at retail level as you will have very less quantity for each product and you have to maintain a range of different brands and molecules that make it impractical to purchase one box or 5 pieces of a product directly from different different companies.

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