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How to grow your Pharma Business?

  Growing a pharma business requires a strategic approach considering the specific context of your company and the pharmaceutical industry as a whole. Here are some general pointers to get you started: Market and Customer: Identify your target customer: Deeply understand the specific needs and challenges of your target audience, whether it's doctors, patients, hospitals, or other healthcare providers. This helps tailor your products, services, and marketing efforts. Focus on unmet needs: Look for gaps in the market where existing solutions are inadequate or unavailable. Addressing unmet needs can give you a competitive edge and drive innovation. Track market trends: Stay updated on regulatory changes, technological advancements, and emerging diseases to adapt your approach and anticipate future opportunities. Products and Services: Invest in R&D: Develop innovative products or differentiate existing ones through unique formulations, delivery methods, or combinations. Remember

How e-pharmacies would able to give 18-20% discount to customers?

Query:
First of all, a big thanks for your work. Pharmaceutical industry looks like complex web for a common people but due to your blog it is easy for us to understand this whole industry.
Now coming to my question, I want to know if total margin for retailers in this industry is 18-20% then how netmeds, pharmeasy and other online players are giving 25% discount?
And what steps we have to take if we want to open pharmacy shop and want to give 15-20% discount.
Can a retailer buy medicines directly from company or c&f and cutting margin of distributor/Wholesaler?

Response:
Online players give discounts upto 18-20% or something like that. Not at all products they give exact margins. In the pharmaceutical industry, Only few brands give less margin, most brands give good margin plus schemes etc, even to offline retailers. If we talk about generic and other products there are huge discounts like product cost is 30 rs and mrp is 100 rs. So, an 25% discount in the pharma market is not a big deal.
Second, most e-pharmacy players have huge consumption and they can directly purchase from the company or their depot.
Third, in the online space, there are huge investments generated and e-commerce portals work even in loss for competing with other players and offline stores. Sometimes they bear losses to capture the market place and create branding to generate more investment or sell their venture at huge valuation.
If you want to open a pharmacy shop then follow the link: How to open a pharmacy shop?
Giving 15-20% discount will not be an issue for the majority of products in the retail sector.
There are very less chances for buying medicines directly from MNC companies at retail level as you will have very less quantity for each product and you have to maintain a range of different brands and molecules that make it impractical to purchase one box or 5 pieces of a product directly from different different companies.

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