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How to grow your Pharma Business?

  Growing a pharma business requires a strategic approach considering the specific context of your company and the pharmaceutical industry as a whole. Here are some general pointers to get you started: Market and Customer: Identify your target customer: Deeply understand the specific needs and challenges of your target audience, whether it's doctors, patients, hospitals, or other healthcare providers. This helps tailor your products, services, and marketing efforts. Focus on unmet needs: Look for gaps in the market where existing solutions are inadequate or unavailable. Addressing unmet needs can give you a competitive edge and drive innovation. Track market trends: Stay updated on regulatory changes, technological advancements, and emerging diseases to adapt your approach and anticipate future opportunities. Products and Services: Invest in R&D: Develop innovative products or differentiate existing ones through unique formulations, delivery methods, or combinations. Remember
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Pharmaceutical Packaging Material

Pharmaceutical Packaging Material is the material that prevent finished pharmaceutical products from destruction, prevent potency loss or degradation etc. during its shelf life. 

Pharmaceutical Packaging Material are of three types:
  • Primary Packaging
  • Secondary Packaging
  • Tertiary Packaging
Primary Packaging Material: 
Primary packaging material is the packaging material which is in direct contact with dosage form and used to pack original pharmaceutical dosage form. For Tablet and Capsules, generally pet/glass bottle, blister and alu-alu packaging is used where as for liquid/syrup generally bottles are used. Injection are packed into vials or ampules.

Examples: Blister, Strip, Alu-Alu, pet bottles, aerosol spray can etc.

Secondary Packaging Material:
Secondary Packaging Material is used to pack or cover primary packaging material. It is used for providing protection to primary packaging material as well as describing products detail (Brand name, composition, mfg date, expiry date, mrp etc)  as per regulatory requirements. 

Examples: Blister, Strip, Alu-Alu, pet bottles, aerosol spray can etc.

Tertiary Packaging Material:
Tertiary Packaging Material is used generally to protect product during transportation and distribution. Tertiary packaging material is loaded with goods packed into secondary packaging material.
Examples: Containers, Barrels, cartoon boxes, edge protectors etc.


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