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How e-pharmacies would able to give 18-20% discount to customers?

Query: First of all, a big thanks for your work. Pharmaceutical industry looks like complex web for a common people but due to your blog it is easy for us to understand this whole industry. Now coming to my question, I want to know if total margin for retailers in this industry is 18-20% then how netmeds, pharmeasy and other online players are giving 25% discount? And what steps we have to take if we want to open pharmacy shop and want to give 15-20% discount. Can a retailer buy medicines directly from company or c&f and cutting margin of distributor/Wholesaler? Response: Online players give discounts upto 18-20% or something like that. Not at all products they give exact margins. In the pharmaceutical industry , Only few brands give less margin, most brands give good margin plus schemes etc, even to offline retailers. If we talk about generic and other products there are huge discounts like product cost is 30 rs and mrp is 100 rs. So, an 25% discount in the pharma market is not
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Pharmaceutical Packaging Material

Pharmaceutical Packaging Material is the material that prevent finished pharmaceutical products from destruction, prevent potency loss or degradation etc. during its shelf life. 

Pharmaceutical Packaging Material are of three types:
  • Primary Packaging
  • Secondary Packaging
  • Tertiary Packaging
Primary Packaging Material: 
Primary packaging material is the packaging material which is in direct contact with dosage form and used to pack original pharmaceutical dosage form. For Tablet and Capsules, generally pet/glass bottle, blister and alu-alu packaging is used where as for liquid/syrup generally bottles are used. Injection are packed into vials or ampules.

Examples: Blister, Strip, Alu-Alu, pet bottles, aerosol spray can etc.

Secondary Packaging Material:
Secondary Packaging Material is used to pack or cover primary packaging material. It is used for providing protection to primary packaging material as well as describing products detail (Brand name, composition, mfg date, expiry date, mrp etc)  as per regulatory requirements. 

Examples: Blister, Strip, Alu-Alu, pet bottles, aerosol spray can etc.

Tertiary Packaging Material:
Tertiary Packaging Material is used generally to protect product during transportation and distribution. Tertiary packaging material is loaded with goods packed into secondary packaging material.
Examples: Containers, Barrels, cartoon boxes, edge protectors etc.


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