Maximum Retail Price (MRP)

Maximum Retail price (MRP) is the maximum price that can be paid by a patient or his care taker for purchasing a pharmaceutical product which is included of all taxes.

It is mandatory to show maximum retail price at products label/packaging. Pharmaceutical products MRP is regulated in India under Drug Price Control Order (DPCO). Molecules which are listed under DPCO list and maximum retail price is controlled by National Pharmaceutical Pricing Authority (NPPA). No Pharmaceutical manufacturer can fix Maximum Retail Price higher than fixed by NPPA,.

For molecules whose maximum retail price is not controlled by NPPA, pharmaceutical manufacturer has freedom to fix MRP as per their requirements

Check out: How to fix maximum retail price for medicines?

Related:
How to calculate Price to Retailer and Price to Stockiest?
He is Pharma Entrepreneur having a Ayurvedic Start-up. He loves to share his experience and knowledge what he acquire during his professional life. He is full time blogger, part time entrepreneur and partial time helper for new star-up's

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