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What is Pharma Franchise Model? A blog about how franchising works in pharma.

In this article I will tell you about the Pharma Franchise Model and how it is different from other franchise models. Along with Pharma Franchise, I will drop you some basic knowledge about the entire franchise model. Franchise marketing meaning varies from industry to industry. A franchise is a model of distribution and represents the most common business structure that enables the franchisor to capture recurring business from their franchisees. The franchisees are then able to earn profits from the same set of rules, systems and standardized products sold by other franchises across the country. In today's world of marketing, franchising has emerged as a lucrative option for new ventures as it simplifies and streamline the process of starting a business. With so much advanced equipment, efficient manpower, trained professionals etc., many entrepreneurs find it financially rewarding to take up a franchise business. What is Franchising? Franchising is a business strategy that involv
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Maximum Retail Price (MRP)

Maximum Retail price (MRP) is the maximum price that can be paid by a patient or his care taker for purchasing a pharmaceutical product which is included of all taxes.

It is mandatory to show maximum retail price at products label/packaging. Pharmaceutical products MRP is regulated in India under Drug Price Control Order (DPCO). Molecules which are listed under DPCO list and maximum retail price is controlled by National Pharmaceutical Pricing Authority (NPPA). No Pharmaceutical manufacturer can fix Maximum Retail Price higher than fixed by NPPA,.

For molecules whose maximum retail price is not controlled by NPPA, pharmaceutical manufacturer has freedom to fix MRP as per their requirements

Check out: How to fix maximum retail price for medicines?

Related:
How to calculate Price to Retailer and Price to Stockiest?
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