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Small scale pharma business ideas !!!

If I talk about small scale pharmaceutical businesses that can be started easily at small scale but you need to have good experience in pharmaceutical industry there.  If you have sales and marketing experience then you can start by taking franchise of a Pharma company . It can be started easily and at very small levels. You don't need much investment. You can start pharma franchise business with 2000, 3000, 5000 rupees.  If we talk about other business then you can start pharma distribution business . It can be started with 50000, 1 lakh or 2 lakh rupees.  You can also start pharmaceutical retail business .  It's investment depend  at various factors like location, number of products etc.  If you want to start with less investment then this and you have good experience then you can start pharma consultancy business. In which department you have experience, you can start help other to set up business and can earn from there.  You can start youtube channel or blog related to ph

How do I start a pharmaceutical marketing plan?

If you're thinking about starting a pharmaceutical marketing plan, there are a few things you need to keep in mind. 

Target Market and understanding their needs

First, you need to research your target market and understand their need to whom you want to market your products. Your target customers are doctors or distributors or retailers or directly patients, so accordingly you need to make a marketing plan.

The market plan that is effective for doctors is not necessary effective in case of patients or vice versa. You need to first understand the basic needs, problems, difficulties faced by your key customers and make a market plan to involves solution for these.


Reach to target audience and create a budget

Next, you need to develop a strategy that will reach your target audience and create a budget. You market plan should define the steps, procedure, strategy to reach target audience. 

A key element of a marketing plan is budgeting, which determines how much you have to spend on which marketing strategies. You should know how much budget is enough to get brand noticed and how much is too much. You need to keep in check your ROI (Return on investment).

Create measurable goals and objectives 

Finally, you need to create measurable goals and objectives to ensure your plan is successful. These goals and objectives will help in finding out whether your marketing is in right direction or not. 

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