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How e-pharmacies would able to give 18-20% discount to customers?

Query: First of all, a big thanks for your work. Pharmaceutical industry looks like complex web for a common people but due to your blog it is easy for us to understand this whole industry. Now coming to my question, I want to know if total margin for retailers in this industry is 18-20% then how netmeds, pharmeasy and other online players are giving 25% discount? And what steps we have to take if we want to open pharmacy shop and want to give 15-20% discount. Can a retailer buy medicines directly from company or c&f and cutting margin of distributor/Wholesaler? Response: Online players give discounts upto 18-20% or something like that. Not at all products they give exact margins. In the pharmaceutical industry , Only few brands give less margin, most brands give good margin plus schemes etc, even to offline retailers. If we talk about generic and other products there are huge discounts like product cost is 30 rs and mrp is 100 rs. So, an 25% discount in the pharma market is not

How to Execute Business Plan and strategy Effectively?

Execute your business strategy Effectively

(Step 11 of our how to set-up new business guide)

Till this step, you have completed all theoretical, documentation and licensing work. You have business name, a business plan, finance, licenses and registrations, product/service to be launched etc. Now the time is to execute your business strategy at good way.

This is the step where we have actually reached at business starting point. Steps before this will be wasted if you fail to execute this step and coming steps has no use for you.

Execution of business strategy is not writing down or planning, it’s a practical implementation of what have written at your business plan, what you have thought about how you will conduct your business, how you will reach to your proposed customers, what will be your key highlights etc.

Business is like a House. Market research is like at which location or area is good for you. Your business plan is the designing part of your proposed infrastructure. Finance arrangement is arranging money for completing construction work. Searching of premises is like buying place for house. Registrations and licenses like completing all legal requirements related to construction work and plot. Products are like rooms and recruiting staff is hiring constructors and other manpower. Now the Execution is like building a house.

Execution is the steps you need to take for what you have dreamed off. Execution is a disciplined process of desired steps that are repeatable to give clear focus on what your business needs to be achieved. Here desired steps may be finding a vendor, launching of products, approach to proposed customers, and advertisement of your products/services etc. as like desired steps in building a house like ordering bricks and cement, manpower, constructors etc.

What is important to execute business strategy?
For execution, frameworks and methodology is required. On average eighty percent of business fails at their execution part. So, you need to be careful at this step.

These below things you require to execute your business strategy effectively:

1. Discipline
2. Set Priority
3. Evaluate your strategy
4. Set Goals

Discipline: Discipline is most important part when come to execution of business strategy. Success doesn’t come through a single or random works. Success requires being disciplined and consistent. While executing business strategy, you require working at regular basis at disciplined manner. If we again take example of building a house, constructor and man power requires regular and disciplined work to build a house.

Set Priorities: Second thing to implement business strategy is to prioritize what to do and what not to do, what to do first and what to do at last. Setting priorities will help you to stick at important steps that require more attention as compare to others.
For executing your business strategy effectively you need to set clear priorities and work as you planned. Setting priorities means if you want to start with predefined territories and products/services then concentrate at only those only. Don’t try to penetrate at territories outside you decide. Once you have established these, you can move forward to other territories.
Likewise, if you planned to sell products by appointing franchisee, then you need only to focus at finding franchisee partners, not everyone to sell your products. You need to focus only at one distribution ways at one time. If you want to work by appointing own sales team then you should focus only this at first.
You also need to prioritize which products/services you should launch at initial level and which are later.
This is what you actually know where you want to keep space for kitchen, where you want guest room, where will be bed room etc when come to build a house. Predefined priorities save time, money, effort, manpower, tension and much more.

Evaluate your Strategy: Business plan is a live document and needs to be updated if required as we discussed in our business plan part. During execution of our business strategy, we collect and analyses data. This helps us to evaluate what’s working and what’s not. By evaluating business strategy, we know what processes require to be continued and enhance them to boost performance. Processes that are not working need to be rectified or remove from your business strategy.

Set Goals: Setting goals help to achieve a particular task on time and keep you and your team engaged and stay focused. Set goal with time period required to achieve it. Goal could be short term and long term. You should set goal based upon what you want to achieve at short term and what is your long term priorities. Goal should be practical, realistic and achievable. It should not be an impossible task which will do much harm then any benefit.


Succeeding in business is not an overnight process as like building a house. It takes time, regular efforts, amendments and consistency. 

Other Steps:




Keywords: types of strategy execution, examples of successful strategy execution, the secrets to successful strategy execution, strategy execution framework, importance of strategy execution, strategy execution, strategy execution process, business execution

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