Growing a pharma business requires a strategic approach considering the specific context of your company and the pharmaceutical industry as a whole. Here are some general pointers to get you started: Market and Customer: Identify your target customer: Deeply understand the specific needs and challenges of your target audience, whether it's doctors, patients, hospitals, or other healthcare providers. This helps tailor your products, services, and marketing efforts. Focus on unmet needs: Look for gaps in the market where existing solutions are inadequate or unavailable. Addressing unmet needs can give you a competitive edge and drive innovation. Track market trends: Stay updated on regulatory changes, technological advancements, and emerging diseases to adapt your approach and anticipate future opportunities. Products and Services: Invest in R&D: Develop innovative products or differentiate existing ones through unique formulations, delivery methods, or combinations. Remember
Query: I was watching your online video to understand the difference between pharmacy retail store and chemist store. I need to know few information as I am doing a research on understanding how pharmacies work in India . Can the pharmacy get into direct marketing activities with the consumers? Can a pharmacist prescribe medicines? Are there any restrictions about who can access Family Planning products/ services through drug shops or pharmacies? Can a pharmacist administer Injections if the client wants? Response: Check out: General Basic knowledge about pharmaceutical sector here Check: How to start retail pharmacy business in India? 1. Can the pharmacy get into direct marketing activities with the consumers? Most pharmaceutical products are prescription based. Pharmacy can't get into the direct marketing activity of prescription medicines. But for OTC, cosmetics, nutraceuticals and ayurvedic products, pharmacy can indulge into direct marketing activity. Check difference betwee