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How to grow your Pharma Business?

  Growing a pharma business requires a strategic approach considering the specific context of your company and the pharmaceutical industry as a whole. Here are some general pointers to get you started: Market and Customer: Identify your target customer: Deeply understand the specific needs and challenges of your target audience, whether it's doctors, patients, hospitals, or other healthcare providers. This helps tailor your products, services, and marketing efforts. Focus on unmet needs: Look for gaps in the market where existing solutions are inadequate or unavailable. Addressing unmet needs can give you a competitive edge and drive innovation. Track market trends: Stay updated on regulatory changes, technological advancements, and emerging diseases to adapt your approach and anticipate future opportunities. Products and Services: Invest in R&D: Develop innovative products or differentiate existing ones through unique formulations, delivery methods, or combinations. Remember ...
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Difference between over the counter drugs and Prescription drugs

Drugs can be divided into two categories depend at how we can sell a drug.
  • Prescription drugs
  • Over the Counter (OTC) drugs
Irrespective of any type of drug whether it is a branded drugs or generic drugs, drug can be sold out only either against prescription or as an OTC drugs.

Difference Between Over the Counter drugs and Prescription drugs

Prescription Drugs: These drugs have serious side effects if taken without supervision of registered medical practitioner. Hence these drugs can be sold out only against prescription of registered medical practitioner only.

The Drugs that can't be sold without prescription of registered medical practitioner are known as Prescription Drugs.

Check out: Prescription drug list in India here

Over the Counter Drugs: Some drugs with time have been proven to be effective without any serious side effects. Hence these medicines are allowed to be sold by pharmacies and chemist without prescription of registered medical practitioner. 

The drugs that can be sold without prescription of registered medical practitioner is known as Over the Counter (OTC) drugs.

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