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How to grow your Pharma Business?

  Growing a pharma business requires a strategic approach considering the specific context of your company and the pharmaceutical industry as a whole. Here are some general pointers to get you started: Market and Customer: Identify your target customer: Deeply understand the specific needs and challenges of your target audience, whether it's doctors, patients, hospitals, or other healthcare providers. This helps tailor your products, services, and marketing efforts. Focus on unmet needs: Look for gaps in the market where existing solutions are inadequate or unavailable. Addressing unmet needs can give you a competitive edge and drive innovation. Track market trends: Stay updated on regulatory changes, technological advancements, and emerging diseases to adapt your approach and anticipate future opportunities. Products and Services: Invest in R&D: Develop innovative products or differentiate existing ones through unique formulations, delivery methods, or combinations. Remember
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How to market and sell Cosmetic Products?

Different ways to sell and market Cosmetic Products:

Cosmetic industry is one of the top profitable industries in the world. If you want to start your business in cosmetic industry then you need to fulfill certain criteria’s. Here we are going to discuss about what are the different ways to sell and market your cosmetic products.

First have a look at procedure for starting different cosmetic businesses:

Types of marketing and selling ways:

There are generally two ways for marketing & selling cosmetic products
  1. Online Ways
  2. Offline/Traditional ways
Online Ways:
  • Digital Marketing like Blogging and Content Marketing, Use of Social Media Channels (Free and Paid Promotion) i.e. Facebook Page, Facebook Group, Youtube Channel, Linkedin Profile etc )
  • Own website building and promote it through SEO, paid ads etc
  • Listing at business portals and classified websites
  • Google my business account set-up
  • E-mail marketing
  • Influencer Marketing
Offline/Tradition Ways:
  • Print media advertisement, TV commercials/Sponsored Programs, health magazines advertisements etc
  • Banners/Holding advertisements
  • Radio advertisement
  • Face to Face Marketing (Field Marketing)
  • Franchise Marketing
  • Direct Selling Business / Multi-Level Marketing
  • Telephone marketing
  • Conferences, Promotional Events and Expo, trade fairs
  • Door to Door Marketing

Check in detail about these methods are at our article: How to conduct Promotion and Marketing of Business?

Selling cosmetic products is similar to ayurvedic products selling as cosmetic products required license for only manufacturing part and selling, distribution & marketing doesn’t require any drug related license. Check out: different ways of selling products i.e. ayurvedic and cosmetics



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