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How to market and sell Cosmetic Products?

Different ways to sell and market Cosmetic Products: Cosmetic industry is one of the top profitable industries in the world. If you want to start your business in cosmetic industry then you need to fulfill certain criteria’s. Here we are going to discuss about what are the different ways to sell and market your cosmetic products. First have a look at procedure for starting different cosmetic businesses: How to start cosmetic Manufacturing Business? How to start Cosmetic Marketing Company and sell products online? Types of marketing and selling ways: There are generally two ways for marketing & selling cosmetic products Online Ways Offline/Traditional ways Online Ways: Digital Marketing like Blogging and Content Marketing, Use of Social Media Channels (Free and Paid Promotion) i.e. Facebook Page, Facebook Group, Youtube Channel, Linkedin Profile etc ) Own website building and promote it through SEO, paid ads etc Listing at business portals and classified websites Google my busines

How to start Cosmetic Manufacturing Unit?

Cosmetic is any article intended to be rubbed, poured, sprinkled or sprayed on, or introduced into, or otherwise applied to, the human body or any part thereof for cleaning, beautifying, promoting attractiveness, or altering the appearance, and includes any article intended for use as a component of cosmetic or new cosmetic.

Cosmetic in India is regulated under Drug and Cosmetic Act & Rule. For starting cosmetic manufacturing unit, you will require to take cosmetic manufacturing license. Cosmetic manufacturing license is granted by Drug Department as in case of medicine manufacturing license. Only difference in few requirements and specifications.

Cosmetic products could be divided into two parts:
  • Herbal Cosmetic Products
  • Synthetic chemical cosmetic products
In current time, herbal cosmetics are in trend but other cosmetic products has its own market. There are some ayurvedic medicine cosmetic products also available in market. These ayurvedic labelled cosmetics products are not covering here. You can check requirement for manufacturing ayurvedic products here. Also you can check about in detail about How to start ayurvedic medicine business?

Here we are going to discuss about starting cosmetic manufacturing unit under Cosmetic Manufacturing License.

Licenses Required:

Essential Requirements:
  • Premises as per Schedule M-II
  • Technical Persons
  • Machinery and Lab equipment
  • Section wise partition

Technical Person Qualification required:
  • holds a Diploma in Pharmacy approved by the Pharmacy Council of India under the Pharmacy Act, 1948 or
  • is registered under the Pharmacy Act, 1948 or
  • has passed the Intermediate Examination with Chemistry as one of the subjects or an examination recognized by the Licensing Authority as equivalent to it.
  • holds a bachelor degree in Cosmetic Technology from recognized university

Minimum Area and Space:

Different type of section requires different type of area and space. Below is the section wise detail of covered area required?
  • For Powder Section: Minimum of 15 square meter area is required. Adequate Exhaust Fan availability should be present at premises.
  • For Cream, lotions, emulsions, paste, cleansing milk, shampoo, pomade, brillantine, shaving cream, hair oils etc: Minimum of 25 square meter area is required
  • For Nail Polishes and Nail Lacquers: Minimum of 15 square meters area is required and premises should be situated in Industrial area. This section should have flameproof exhaust system.
  • For Lipsticks and Lip gloss etc: Minimum of 15 square meter area is required
  • For Depilatories: Minimum of 10 square meters area is required
  • For preparations used for Eyes: Minimum of 10 square meters area is required for different section of eye preparations separately and manufacturing area must maintain strict hygienic conditions
  • For Aerosol (Deodorant/Cents etc): Minimum of 15 square meter area is required.
  • For Alcohalic Fragrance Solutions: Minimum of 15 square meters area is required
  • For Hair Dyes: Minimum of 15 square meters area is required
  • For Tooth Preparations (Tooth powder and paste): Minimum of 15 square meters is required separately for Tooth powder general, tooth paste and tooth powder black.
  • For Toilet Soaps: Minimum of 100 square meters area is required.

Cosmetic Manufacturing License Procedure:

Cosmetic manufacturing license is granted by state drug control office, generally located at state capital or major city. Before proceeding in process, first you should visit drug control office and confirm all requirements and procedure as it may slightly vary state to state.
  • Prepare a business plan
  • Choose name for your cosmetic manufacturing company
  • Select product you want to manufacture
  • Register as a company if you want to register it
  • Visit drug control office and discuss all requirement and procedure like plant location, building requirements, technical persons, machinery, equipment etc
  • Complete all requirements like premises as per schedule M-II norms
  • Section wise partition of premises
  • Purchase machinery and equipment
  • Apply for NOC if any
  • Prepare an application file containing all documents and requirements
  • Apply for grant of cosmetic manufacturing license. Application could be submitted online or offline depend at state policy regarding this.
  • After that drug department will physically inspect premises and check for correctness of detail mentioned in application file
  • If drug department will be satisfy with requirement, your file will be proceed further for cosmetic manufacturing license issue
  • Apply for GSTN
  • Apply under Factory Act if applicable

Documents Required for Applying for Cosmetic Manufacturing License:
  • Application form
  • Fees Receipt
  • Layout print of premises
  • Ownership proof or rent agreement in case of rented premises
  • Nature of Business i.e. Proprietorship, partnership or private limited etc along with affidavit accordingly
  • Detail of Technical or competent Staff
  • Qualification certificate of technical persons along with Registration certificate copy under state pharmacy council of concern state
  • Affidavit of Technical Person
  • List of cosmetics intend to be manufactured with formula
  • List of machinery and laboratory equipment
  • Site Master File
  • NOC if any

How can you sell your cosmetic Products?


List of products that could be manufactured under cosmetic manufacturing license:

Dusting Powder, Baby Powder, Lip sticks, Eye liner, Face powder, Tooth pastes, Tooth powder, Hair oil, Hair Samphoo, Hair Creams, Skin Creams, Shaving Creams and After shave lotions, Nail polishes, Hair Dyes/lotions/liquids, Liquid soaps, Baby Soaps, Shaving Soaps, Toilet Soap, Bindi, Kum-kum powder etc. But you require taking approval product wise to manufacture any product.

Few cosmetic products could be manufactured under Udyog Aadhar. You can read about how to apply for udyog aadhar here

Check: List of cosmetic products that could be manufacture under udyog aadhar here

Hope above information is helpful to you...
for any query and suggestion, mail us at pharmafranchiseehelp@gmail.com

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