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How to grow your Pharma Business?

  Growing a pharma business requires a strategic approach considering the specific context of your company and the pharmaceutical industry as a whole. Here are some general pointers to get you started: Market and Customer: Identify your target customer: Deeply understand the specific needs and challenges of your target audience, whether it's doctors, patients, hospitals, or other healthcare providers. This helps tailor your products, services, and marketing efforts. Focus on unmet needs: Look for gaps in the market where existing solutions are inadequate or unavailable. Addressing unmet needs can give you a competitive edge and drive innovation. Track market trends: Stay updated on regulatory changes, technological advancements, and emerging diseases to adapt your approach and anticipate future opportunities. Products and Services: Invest in R&D: Develop innovative products or differentiate existing ones through unique formulations, delivery methods, or combinations. Remember

What is Pharma Franchise Model? A blog about how franchising works in pharma.

In this article I will tell you about the Pharma Franchise Model and how it is different from other franchise models. Along with Pharma Franchise, I will drop you some basic knowledge about the entire franchise model.

Franchise marketing meaning varies from industry to industry.

A franchise is a model of distribution and represents the most common business structure that enables the franchisor to capture recurring business from their franchisees. The franchisees are then able to earn profits from the same set of rules, systems and standardized products sold by other franchises across the country.

In today's world of marketing, franchising has emerged as a lucrative option for new ventures as it simplifies and streamline the process of starting a business. With so much advanced equipment, efficient manpower, trained professionals etc., many entrepreneurs find it financially rewarding to take up a franchise business.

What is Franchising?

Franchising is a business strategy that involves an agreement between two companies where one company (franchisor) grants another company (franchisee) the right to market and sell its products or services using the franchisor's business model.

Are you planning to set up your pharma business in India?

Then it's very important for you to learn about the Pharma Franchise model.

Pharma Franchise in India

Owing to the ever-growing popularity of this economical business model, a wide variety of franchise opportunities for pharma business in India are available. The buzz surrounding Pharma Franchise has made it even more popular, with many aspiring entrepreneurs and owners looking out to bag one and make an entry into this competitive business field.

One important thing to get clear about any model called Franchise is that it is nothing but a combination of a business model and a legal agreement. The franchise business model enables an entrepreneur to sell and operate an existing business, which can include brand names, trademarks and know how in markets or locations where the franchisee does not have the expertise or capabilities to do so.

What is Pharma Franchise?

Pharma Franchise Marketing is an agreement between a pharmaceutical company and a group of distributors or stockists or sales professionals who will sell its drugs in their territories at mutually agreed prices on an exclusive or non-exclusive basis.

This agreement gives the independent owner rights to carry on business in a specific geographic area or region with the help of franchisor. In this model, the franchisor is the manufacturer and the franchisee is the distributor or wholesaler or sales professional.

Pharmaceutical franchise is basically a marketing agreement between a franchisor and a franchisee. The franchising business model gives the franchisee access to brand name, product catalogue, marketing material and training to sell the products under the brand name of the franchisor. Franchisees are independent dealers who are required to follow strict guidelines of their franchisor in order to maintain quality standards of the products they sell.

The franchise model provides an opportunity to work in a high potential market with an established company without having to invest heavily in research, development and marketing. It is a win-win situation for both the parties involved in the agreement. A good pharma franchise can get you access to an established brand, products and services while your efforts and entrepreneurial skills can help you leverage these resources to create new business opportunities for yourself.

Why should you go for Pharma Franchise business model?

The Pharma Franchise Model is the best business model for sales professionals, distributors and wholesalers who wants to start a pharma business. In this model, you have all the rights of your own business and can promote it in own territory with complete freedom of working. You get complete support from pharma company by providing you with all the medicines required for marketing as well as training or promotional inputs for effective sales and marketing strategies along with regular support via emails, phone calls, etc.

Total Investment required to start Pharma Franchise and PCD

The total investment required to start this business is not very high. Even then, it is advisable to have a clear idea of the exact amount of investment that will be incurred while starting the business.

Total investment in pharma franchise usually ranges from Rs 5000/- to Rs 2 lakhs or more. The exact amount of investment depends on several factors such as:
  • The geographical location of the place where you are starting your business.
  • Whether you want to start only PCD or opt for both PCD and Franchise.
  • The number and type of products that you want to launch, etc.

Who can take pharma franchise?

Anyone can take pharma franchise, but it is important that you should have good knowledge about this segment and must have a good network in the market. In addition, it will be better if you have some experience in sales, distribution and marketing field in pharmaceutical sector.

How to take franchise of a pharmaceutical company?

If you want to take franchise of a pharmaceutical company then you should know that there are many pharmaceutical companies which provides franchise. You can choose any of them.

But before finalizing any company you need to check its background and reputation in the market. Also, Visit the company's office and ask about the products and their pricing.

If you have knowledge about medicine then it will be very easy for you to understand which medicine is good and bad.

For taking franchise of pharmaceutical company, you need to follow some steps which are as follows:
  1. You need to find out a reputed pharmaceutical franchise company through online, books, pharma portals etc.
  2. Then you have to meet or call to the sales representatives of the company and have to discuss about your franchise plan.
  3. Ask for price list, promotional material details and some samples in starting.
  4. Compare 4 to 5 companies price list, efficacy and reputation, and decide which will be better for you.
  5. Choose and start working

Requirements to start pharma franchise

Obtain the proper credentials to become a pharmaceutical franchisee. In order to sell drugs, you will need a license from the state where your business operates, although in some cases you can use another person's license under certain circumstances.

Licenses may be issued by different state agencies depending on where you live. For example, In Haryana, license is issues through district drug control authority through drug inspector.

Other than drug license, you will require to have gst number if your turnover exceed 40lakh per annum.

After the registrations and licenses are completed, you can contact any pharmaceutical company and apply for their franchise.


The concept of a franchise business is an excellent opportunity for those who wish to make it big in the pharma industry.


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