Growing a pharma business requires a strategic approach considering the specific context of your company and the pharmaceutical industry as a whole. Here are some general pointers to get you started: Market and Customer: Identify your target customer: Deeply understand the specific needs and challenges of your target audience, whether it's doctors, patients, hospitals, or other healthcare providers. This helps tailor your products, services, and marketing efforts. Focus on unmet needs: Look for gaps in the market where existing solutions are inadequate or unavailable. Addressing unmet needs can give you a competitive edge and drive innovation. Track market trends: Stay updated on regulatory changes, technological advancements, and emerging diseases to adapt your approach and anticipate future opportunities. Products and Services: Invest in R&D: Develop innovative products or differentiate existing ones through unique formulations, delivery methods, or combinations. Remember
What is Prescription? Prescription means a written or electronic direction from a Registered Medical Practitioner or other properly licensed practitioners such as Dentist, Veterinarian, etc. to a Pharmacist to compound and dispense a specific type and quantity of preparation or prefabricated drug to a patient. Types of Prescription : Generally we can categorize prescriptions in three types Prescription for Extemporaneous preparations. Prescription for Official preparations. Prescription for Patent preparations Contents of the Prescription : A Prescription contains generally following contents: Prescribers office information – [Name, qualification, address & Regn. No.] Patient information – [Name & address, Age, Sex, Ref. No.] Date Rx Symbol or superscription Medication prescribed or inscription Dispensing directions to Pharmacist (or) subscription Directions for patient [to be placed on label Refill, special labeling and /or other instructions Prescriber’s signature and lic