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How e-pharmacies would able to give 18-20% discount to customers?

Query: First of all, a big thanks for your work. Pharmaceutical industry looks like complex web for a common people but due to your blog it is easy for us to understand this whole industry. Now coming to my question, I want to know if total margin for retailers in this industry is 18-20% then how netmeds, pharmeasy and other online players are giving 25% discount? And what steps we have to take if we want to open pharmacy shop and want to give 15-20% discount. Can a retailer buy medicines directly from company or c&f and cutting margin of distributor/Wholesaler? Response: Online players give discounts upto 18-20% or something like that. Not at all products they give exact margins. In the pharmaceutical industry , Only few brands give less margin, most brands give good margin plus schemes etc, even to offline retailers. If we talk about generic and other products there are huge discounts like product cost is 30 rs and mrp is 100 rs. So, an 25% discount in the pharma market is not
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What is Prescription? Why medicines are sold out against doctor’s prescription only?

A prescription is a written, printed, and typewritten or computer generated document duly signed and dated by prescribe which directs or instruct a pharmacist to compound or dispense a specific type and quantity of preparation or prefabricated drug to a patient or its caretaker.

A Prescription should have following particulars:
  • Prescriber’s office information (Name, qualification, address & Regn. No.)
  • Patient information (Name & address, Age, Sex, Ref.No.)
  • Date
  • Rx Symbol or superscription
  • Medication prescribed or inscription
  • Dispensing directions to Pharmacist (or) subscription
  • Directions for patient [to be placed on label
  • Refill, special labelling and /or other instructions
  • Prescriber’s signature and licence (or) Drug Enforcement Agency (DEA) number as required.

Why do we need prescription for Medicine Purchase?

Medicines are used to treat disease and improve health. Along with improvement in health, there are many risks are associated with medicines. Most of medicines are chemical or biological preparation and can produce major side effects if not used properly. Some medicines are habit forming property also.

To reduce potential side effects associated with medicines, strict supervision is required under which a medicine is consumed by a patient. That’s the reason a medicine is dispensed only by a registered pharmacist against prescription of registered medical practitioner only.

Severity of side effects of some medicines may be life threatening. Misuse or abuse of prescription drugs can lead to adverse drug events, including those due to dangerous drug interactions.

Not all medicines are sold under the prescription of medical practitioner but medicines are divided into prescription drugs and OTC drugs depend at whether they require a valid prescription for sale or not. Drugs which are safe for use of general public without consultation of medical practitioner are covered under OTC drugs.

Prescription drugs are also sold out at pharmacies /chemists without prescription of registered medical practitioner which leads to self medication and severe side effects due to lack of knowledge about medication.

Hope above information is helpful to you...
For any query and suggestion, mail us at pharmafranchiseehelp@gmail.com
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