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Showing posts from June, 2022

Why marketing is important in pharmaceutical industry?

Many people may not realize it, but marketing plays a very important role in the pharmaceutical industry. Drug companies invest billions of dollars each year in marketing and advertising, and there are a number of reasons why. For one, the competition in the pharmaceutical industry is fierce. There are thousands of different drugs on the market, and companies are always looking for ways to make their products stand out. Marketing can help to create brand awareness and make a product more recognizable to consumers. In addition, marketing can also be used to educate consumers about a particular drug or condition. By providing information about a medication, patients may be more likely to take it as prescribed and achieve the desired results. Finally, marketing can also help to build relationships with the medical community. Doctors and other health care providers are important influencers when it comes to prescribing drugs , and strong relationships with them can result in more favorab...

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